Transform traditional yard signage into interactive property marketing 

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About the Program

TextERA can help you by transforming static yard signage into interactive property marketing, attracting new leads from potential customers directly from the driveway.

Eyes on the Prize

According to an 2017 study conducted by the Pew Research Center, over 97% of text messages in the United States are open and read

Leads By Example

According to data collected from the program, about 60% of text leads convert into showings, and over 21,300 leads were generated in 2019


Leads from the TextERA program are automatically synced with Zap, making it even easier to track, engage, and convert prospects

Automated Property Codes

Every property listed by an ERA agent is assigned a unique SMS text code at no additional cost which you can add to your current sign riders and print marketing. Interested parties can text this code to 35620 to receive property information*, and TextERA will pass details about the new lead to the agent associated with the property.

* Message and data rates may apply.

TextERA Flyer 


Getting Started Guide 

Custom Keywords

No need to organize sign riders or wait for property codes to be assigned. The single execution allows you to use the updated TextERA riders or yard signs on hand when you win the listing.


Company Branded Keywords

Get your company's list of available inventory - geographically sorted - into the hands of a buyer who texts your company keyword to 35620. The program will in turn generate a lead for your company.


Agent Branded Keywords

As an upgraded feature, branded keywords can be configured to present consumers with your active listings or the office's inventory. Every lead is assigned to you regardless of the property they view.

Midge Johnson from ERA Johnson Real Estate discusses the benefits of using Branded Keywords through TextERA for her business

Sign Riders, Print Shop & Support

Visit the Dotsignal Agent Print Shop to view property codes and order sign riders. You may also download PDFs to send to your local printer or one of ERA Real Estate’s preferred printing companies.

Office Administrators: All administrators have access to the office's TextERA information for bulk purchase of riders. Please direct any questions about bulk ordering to support@dotsignal.com.

© ERA Franchise Systems LLC. An Anywhere Real Estate Company. All rights reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. ERA and the ERA logo are registered service marks owned by ERA Franchise Systems LLC.